Neighbourhood Bar Branding
– Strategy
– Creative Direction
– Print Design
– Brand Identity
– Web Development
Way more than just a neighbourhood bar
The Mad Ox is more than just a neighborhood bar — it’s a hub of community and personality, and our goal was to reflect that in every aspect of their branding. Playing on the name “The Mad Ox,” we crafted a design strategy that embraces its bold and energetic essence while maintaining a warm, approachable tone that speaks to locals and newcomers alike.
At the heart of the identity is a striking logo that balances playfulness with professionalism. The iconography developed incorporates subtle nods to the bar’s name and character, creating a visual language that feels inviting and fun. These design elements extend across interior graphics, from coasters and menus to wall art, creating a cohesive look and feel throughout the space.
The end result is a brand that feels as dynamic as the bar itself—a place where people come for great drinks and stay for the unforgettable atmosphere. The Mad Ox now stands out as a community favourite with a fresh, modern identity.