Energising Fitness Branding
– Strategy
– Creative Direction
– Print Design
– Brand Identity
– Web Development
SWEAT! Gym operates on the principle of breaking down barriers to fitness, offering an inclusive and high-energy environment for people at every stage of their journey. My task was to create a brand identity that reflects this core ethos-one that is dynamic, approachable, and full of life.
I started by developing a bold visual identity centred around movement and tangible energy. The logo, with its clean lines and strong typography, was engineered to set the tone for the brand’s modern and vibrant personality.
A striking colour palette of energetic hues was deliberately chosen to evoke vitality and motivation. Furthermore, I designed a suite of custom icons to provide a simple and engaging way to communicate key aspects of the gym’s offerings, from classes to amenities, simplifying the user experience.
The website redesign was a cornerstone of this project. I combined high-energy lifestyle photography with punchy, motivational messaging to create a digital space that actively inspires visitors to take action. The user-friendly layout ensures that finding information, booking classes, or signing up is a seamless experience.
This was complemented by a framework for social media assets that consistently carries the brand’s personality across platforms, making it easy to connect with the community. With this refreshed branding, I positioned SWEAT Gym as a space that motivates and welcomes, redefining what it means to make fitness accessible and fun for everyone.