Energising Fitness Branding
– Strategy
– Creative Direction
– Print Design
– Brand Identity
– Web Development
Sweat! Gym is all about breaking down barriers to fitness, offering an inclusive and high-energy environment for people at every stage of their fitness journey. Our task was to create a brand identity that reflects this ethos—dynamic, approachable, and full of life.
We started by developing a bold visual identity centered around movement and energy. The logo, with its clean lines and strong typography, sets the tone for the brand’s modern and vibrant personality. A striking color palette of energetic hues was chosen to evoke vitality and motivation, while the addition of custom-designed icons provides a simple and engaging way to communicate key aspects of the gym’s offerings, from classes to amenities.
The website redesign was a cornerstone of the project. We combined high-energy lifestyle photography with punchy, motivational messaging to create a digital space that inspires visitors to take action. The user-friendly layout ensures that finding information, booking classes, or signing up is seamless. This was complemented by social media assets that carry the brand’s personality across platforms, making it easy to connect with the community.
With its refreshed branding, Sweat! Gym is positioned as a space that motivates and welcomes, redefining what it means to make fitness accessible and fun for everyone.