Premium Consultancy Branding

– Brand Strategy
– Brand Identity
– Print Design
– Art Direction
– Web Build

Specialist consultants in property development, cost, design, planning and construction.

Context & Challenge

RML Services specialises in property development, cost consultancy, design, planning, and construction. The core challenge was to define a purpose and set of values for the firm that communicated immediate confidence and competence. Working closely with the founder, Richard, I established that the brand needed to embody trust, conciseness, and sleekness above all else.

Brand Identity & Rationale

The identity is built upon a simple, yet structurally significant, typographic device.

I utilised the inherent parentheses in the practice’s name, ‘(RM.L Services)’, as the logo’s central motif. This simple graphic mechanism was engineered to symbolise stability, strength, and precision. It visually represents the idea of “always pushing forward,” framing the firm’s strategic and consultative expertise.

Application and Consistency

I ensured the branding was meticulously rolled out across all applications, including site signage, promotional materials, and vehicle graphics. Maintaining this level of consistency across all media was critical to reinforcing the trustworthy nature RML Services aims to imply.

Web Build & Conciseness

The client required a concise digital presence that communicated exactly what they offered, without unnecessary frills.

I implemented a minimalist website design, prioritising the display of completed projects in an attractive and highly efficient manner. Typographic hierarchy was key to making the message concise, guaranteeing that visitors could instantly grasp the core services and the high-level quality of their portfolio.