Premium Land Rover customisations.
– Branding
– Brand Assets
– Brand Direction
– Illustration
Land Rover has long represented power, heritage and adventure — qualities that MA Land Rover sought to elevate through bespoke craftsmanship and precision engineering. Specialising in premium customisations, MA Land Rover transforms classic and modern models into vehicles that blend timeless design with contemporary performance.
We were tasked with developing a brand that embodied this level of craftsmanship — a confident identity that could stand proudly beside the world’s most respected automotive names. The goal was to create a visual language that expressed both capability and refinement, celebrating the mechanical artistry at the heart of every custom Land Rover.
A rich palette of graphite blacks, metallic greys and khaki greens reinforces the brand’s association with durability and prestige. Typography was selected for clarity and technical confidence, balancing a sense of luxury with mechanical precision. Together, these elements form a cohesive identity that reflects the brand’s ethos: crafted with intent, built without compromise.
Across every touchpoint — from vehicle decals and workshop signage to digital platforms and apparel — the identity communicates purpose, excellence and authenticity. MA Land Rover isn’t simply about modification; it’s about the art of engineering reimagined, where every detail is considered and every vehicle is truly one of a kind.