Premium Land Rover customisations.
– Branding
– Brand Assets
– Brand Direction
– Illustration
Land Rover has long represented power, heritage, and adventure-qualities that M.A Land Rover sought to elevate through bespoke craftsmanship and precision engineering. Specialising in premium customisations, the company transforms classic and modern models into vehicles that expertly blend timeless design with contemporary performance.
I was tasked with developing a brand that embodied this high level of craftsmanship-a confident identity that could stand proudly beside the world’s most respected automotive names. The specific goal was to create a visual language that expressed both mechanical capability and aesthetic refinement, celebrating the artistry at the heart of every custom Land Rover.
I implemented a rich palette of graphite blacks, metallic greys, and khaki greens. This selection strategically reinforces the brand’s association with durability and prestige, rooted in the automotive sector.
Typography was selected for its clarity and technical confidence, ensuring it balanced a necessary sense of luxury with mechanical precision. Together, these elements form a cohesive identity that reflects the brand’s ethos: crafted with intent, built without compromise.
Across every critical touchpoint-from vehicle decals and workshop signage to digital platforms and apparel-the identity communicates purpose, excellence, and authenticity. M.A Land Rover is not simply about modification; it is about the art of engineering reimagined, where every detail is considered and every finished vehicle is truly one of a kind.
The successful deployment of this identity ensures the client communicates its capabilities with clarity and confidence. Every element-from the refined typography to the structural execution-was designed with a definitive purpose. My focus is always on translating core business values into tangible assets that deliver measurable results, positioning the client as a trusted and authoritative leader in their sector.