Graphic & Signage Installation rebranding
– Strategy
– Creative Direction
– Print Design
– Brand Identity
– Web Development
Retail Creations specialises in transforming retail spaces through expertly crafted graphics and signage installations. Our challenge was to create a brand identity that embodies their attention to detail, creativity, and technical expertise, while clearly communicating the range of their services to clients.
We started by designing a sleek, modern logo that reflects their precision and innovation. Alongside this, we developed a versatile suite of icons to serve as visual cues for their key service areas, simplifying complex offerings and ensuring clear communication with clients.
Photography played a significant role in showcasing their capabilities. We used stunning imagery of past installations to highlight their craftsmanship and creativity, positioning Retail Creations as leaders in their field. These visuals were integrated into a newly designed website, which serves as both a portfolio and an information hub. The website’s structure emphasises ease of navigation, allowing clients to quickly understand what Retail Creations offers and how they excel.
By combining a sharp brand identity with functional design elements, we’ve helped Retail Creations establish themselves as a go-to solution for businesses looking to elevate their retail environments. The new branding ensures they stand out in a competitive market, with visuals and messaging that match their expertise.