Graphic & Signage Installation rebranding
– Strategy
– Creative Direction
– Print Design
– Brand Identity
– Web Development
Retail Creations specialises in transforming commercial spaces through expertly crafted graphics and signage installations. My challenge was to create a brand identity that embodies their attention to detail, technical expertise, and creativity, while clearly communicating the broad range of their services to retail and corporate clients.
I began by designing a sleek, modern logo that directly reflects the precision and innovation inherent in their work.
To simplify their complex service offerings and ensure clear communication, I developed a versatile suite of bespoke icons. These icons serve as critical visual cues for their key service areas, allowing clients to quickly understand the full scope of their capabilities.
Photography played a significant role in showcasing their execution capabilities. I used stunning imagery of past installations to highlight their craftsmanship and creative input, positioning Retail Creations as leaders in their field.
Web Development & Functionality
These compelling visuals were integrated into a newly designed website, which functions simultaneously as an information hub and a robust portfolio.
The website’s structure was engineered to emphasise ease of navigation. This functional design allows clients to rapidly understand what Retail Creations offers and how my work has helped them excel, establishing the company as a go-to solution for businesses looking to elevate their retail environments. The new identity, sharp visuals, and functional messaging ensure they stand out in a competitive market.