07 / 10

Why walk?

Client: Sweat! Gym

Services: Brand Identity, Environmental Graphics, Signage & Livery, Web Design, Web Development

Sweat! Gym reception desk wrapped in colourful bubble graphics, with a Welcome to Sweat! sign on glass and treadmills behind

SWEAT! Gym is built for people at every stage of getting fit, including the very start. The brand had to be bright, friendly and hard to feel intimidated by.

It starts with the A. In the wordmark its counter is a drop of sweat – small, a bit cheeky, and strong enough to work as the symbol on its own, white on bright blue.

Around it is a palette that doesn’t hold back: lime, yellow, orange, pink, purple and blue, overlapping in soft shapes and running into gradients. Rounded capitals keep the type friendly, and a molecule pattern sits quietly behind it all.

Sweat! Gym typography: Stash & Dash in white rounded capitals on a charcoal background

Sweat! Gym graphic pattern: a yellow molecule structure over faint grey molecules on charcoal

Sweat! Gym slogan Why walk when you can Sweat! in white capitals on a pink, orange and yellow gradient

Most of the brand lives on the walls. The reception desk is wrapped in bubble graphics, with ‘Welcome to Sweat!’ on the glass. The studio has looping yellow lines around its big screen, the boxing area has orange rings and Box 360 signage, and ‘Excelerate’ runs in gradient letters along a dark band of wall. Even the house rules got a brand: ‘How We Roll’, from ‘Start smart!’ to ‘Dress to sweat!’

Sweat! Gym How We Roll house rules, from Start smart! to Dress to sweat!, set on a green-to-blue gradient panel

Sweat! Gym Excelerate wall graphic: gradient lettering and speed stripes on a dark band above concrete panels

Sweat! Gym studio with a pink-to-orange wall graphic of looping yellow lines around a large screen showing a class

Sweat! Gym boxing area: black water punch bags in front of a concrete wall with orange ring graphics and Box 360 signage

Rendered visualisation of the Sweat! Gym reception and gym floor, with yellow pendant lights, branded signage and bikes

I designed and built the website with the same energy – bright photography, short lines that get people moving, and a layout that makes booking a class or signing up quick. A set of custom icons explains the classes and facilities at a glance, and a social media framework keeps every post looking like SWEAT! long after launch.