Celebrating Craftsmanship
– Strategy
– Creative Direction
– Print Design
– Brand Identity
– Web Development
Williams Joinery is a company built on generations of skill, precision, and a deep respect for traditional woodworking. Our challenge was to craft a brand identity that celebrates their artistry while appealing to modern tastes.
The foundation of the new identity is a timeless logo that marries elegance with simplicity. Inspired by the craftsmanship at the heart of their work, the design features refined typography and a subtle nod to natural materials, reflecting the beauty and precision of their joinery. A warm, earthy colour palette emphasises the connection to wood and traditional craftsmanship, while clean lines ensure a contemporary feel.
To bring the brand to life, we developed a set of visual assets designed to showcase the detail and quality of their work. High-resolution photography was central to this, capturing not just the finished products but also the process—the tools, materials, and dedication that go into every piece. These visuals were integrated into a redesigned website that serves as both a portfolio and an invitation to collaborate.
The website highlights their bespoke approach, with intuitive navigation that guides visitors through their services, portfolio, and story. Combined with modern typography and engaging storytelling, it presents Williams Joinery as a company where tradition meets innovation.
The new branding positions Williams Joinery as a leader in premium woodworking, celebrating their heritage while opening doors to new opportunities.