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Selected work

06 / 10

Built on a grid

Client
Laser Construction
Services
Brand Identity, Typography, Print & Stationery, Signage & Livery, Web Design, Web Development
Laser Construction wordmark in dark navy on a warm stone-coloured background

Laser Construction manage and deliver building projects, working with a trusted chain of supply partners. Their reputation rests on precision and reliability, so the brand had to be the same: straight lines, no surprises.

Laser Construction LCS monogram: letters in linked double-ring circles, stone on dark navy
Laser Construction grid layout: 'Construction Management Delivery' headline, navy chevron and vertical wordmark on stone
Laser Construction brochure pages in white and stone, with ISO 45001 copy, LCS monogram and architecture photos, on navy

The monogram links L, C and S in three double-ringed circles, and each letter can stand alone as its own roundel. The wordmark is set in Maax and runs vertically when the space calls for it – up the side of a van or down the edge of a page.

Maax comes in regular, medium and bold, which is all the range it needs. The palette is navy and a warm stone – the stone for the material they build with. It feels solid without feeling heavy.

Laser Construction L, C and S roundels as separate white badges with navy rings on a stone background
Laser Construction type specimen: Maax in regular, medium and bold weights, stone on dark navy
Laser Construction brand statement 'is constantly checking in with a greater vision' in white type on dark navy

Layouts sit on a strict grid, with a navy chevron for direction. The brochure puts ISO 45001 alongside photography of finished work – a timber-clad house behind louvred screens, a dining room with a curved leather banquette. Lines like ‘is constantly checking in with a greater vision’ give it a voice beyond the spec sheet.

Laser Construction LCS monogram overlaid on a dining interior with a curved leather banquette and round mirrors
Laser Construction van livery line drawing with vertical wordmark, 'Building partnerships in construction' and LCS monogram
Laser Construction navy card with wordmark, LCS monogram and a paragraph on trusted supply chain partners, on stone
Laser Construction LCS monogram overlaid on a modern house facade with dark louvred screens and timber cladding

The van says ‘Building partnerships in construction’, and the rest of the identity backs it up: a few pieces, used the same way every time. A navy card explains how they work with their supply chain partners in a single paragraph – the brand doing its job in plain English. I designed and built their website as well, with the same type, palette and monogram, so the brand held together online too. It’s a brand that would rather be trusted than noticed – though it turns out it can be both.