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Selected work

02 / 10

Consultancy, minus the frills

Client
RML Services
Services
Brand Strategy, Brand Identity, Print & Stationery, Signage & Livery, Web Design, Web Development
RML Services wordmark: spaced 'RM . L' above 'Services' in white capitals on near-black

RML Services advise on property development, cost, design, planning and construction. Before drawing anything, I worked with the founder, Richard, to pin down what the firm stands for: trust, clarity and no wasted words. The brand had to say exactly that, with nothing extra.

RML Services business cards: grey front with wordmark and 'Premium Consultancy', white back with contact details, on brown
RML Services 'Premium Consultancy' panel with supporting lines on value and quality, framed by black rules on grey
RML Services colour palette: near-black, off-white, warm brown and stone grey vertical colour bands

So the identity is mostly type. ‘RM . L’ is spaced out above ‘Services’ in plain capitals, with the full stop doing the job a symbol normally would. Beneath it sits one short line, ‘Premium Consultancy’, framed by fine black rules.

The palette is near-black, off-white, a warm brown and a stone grey – the brown and stone bring some warmth to all that black and white.

RML Services branded black scale ruler with the wordmark and 'Premium Consultancy' in white, on light grey
RML Services livery on a white pickup truck, with the wordmark and 'Premium Consultancy' on the doors, in black and white
RML Services branded t-shirt worn by a bearded man, black and white portrait against a pale wall
RML Services dot-grid notepad sheet with wordmark header and contact details in the footer, on taupe

It’s made for the places RML actually turn up: a black hoarding around a building site, livery on a white pickup, and a branded scale ruler – possibly the most useful thing I’ve ever put a logo on. There are business cards, dot-grid notepads and t-shirts too, all kept in black and white so nothing competes with the wordmark.

RML Services website project page in a browser frame: wordmark, intro copy, development photo and project details
RML Services website project page, text version: description and highlights beside project details, on brown
RML Services website contact page in a browser frame: 'Where to find us' copy, street map with pin and contact details
RML Services website homepage in a browser frame: wordmark, 'Premium Consultancy' headline and a tree-lined street photo
RML Services black construction site hoarding with the white wordmark and 'Premium Consultancy', beside a crossing

I designed and built the website to match: a homepage with ‘Premium Consultancy’ over a tree-lined street, project pages that lead with photos and the facts, and a contact page with a map. Short sentences, a clear order and nothing to wade through. Visitors get what RML do, and how well they do it, in a few seconds.