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WillowPress
WillowPress is an independent print and embroidery business, built on craft, care and the kind of personal service larger suppliers can’t offer. My role was to build the brand from the ground up – a complete identity and online store that would let WillowPress look established from day one, while feeling every bit as personal as the work it produces.
Starting with discovery, a full identity system was created, designed to work as hard on a stitched label or a roll of tape as it does on screen. The logo and monogram give the brand a signature that stays legible whether it’s printed, embroidered or cut in vinyl.
The colour palette remains delicate, with warm tones to reflect the hands-on nature of the business, while supporting typefaces keep the identity clean and contemporary across every application.
With the identity in place, it was rolled out across everything the business needed to trade – business cards, stickers, branded tape, roller and PVC banners, vehicle livery, stationery and email signatures. Every piece was designed to hold up in the real world, from a parcel on a doorstep to a van on the road.
The website was a custom Shopify build, designed and developed to carry the brand online and give customers a simple, confident route from browsing to order. Alongside the store, social assets, camera presets and generated imagery were created, so the product photography stays consistent long after launch.
The focus was giving an independent business a brand and a store that feel considered and complete – every touchpoint working together, so WillowPress can grow without ever looking like it’s starting out.